What is a good donor retention rate for a charity?

Second-gift retention above 40% is healthy for most small UK charities; many start below 25% simply because thank-yous and updates are inconsistent.

Do you set up regular giving?

Yes, including the ask journey, payment flow and the ongoing care programme that keeps donors from cancelling.

Service

Acquisition looks good on a slide; retention pays the salaries. We design donor journeys that make second and third gifts the default.

A practical supporter care system your team can run every week without heroics.

Small stewardship moves — a same-week thank you, a real impact update, a named contact — routinely lift second-gift rates several times over.

We work with whatever you already use, from a CRM to a well-kept spreadsheet, and leave documented processes behind.

— Questions

What is a good donor retention rate for a charity?: Second-gift retention above 40% is healthy for most small UK charities; many start below 25% simply because thank-yous and updates are inconsistent.
Do you set up regular giving?: Yes, including the ask journey, payment flow and the ongoing care programme that keeps donors from cancelling.